Ep. 21: Jennefer Witter Owns It With Boutique PR Firm The Boreland Group
"When I was in college, being an entrepreneur never occurred to me. I would say to women, don't be so rigid. Life is not a concrete stone. Allow things to come to you and see where they lead you...just take a moment and be still and see where things are going, and sometimes you need to go with the flow because the flow is going to take you in the direction you need to be."
Jennefer Witter, author of The Little Book of Big PR and CEO and Founder of boutique PR firm The Boreland Group, shares her inspiring career path and so many pearls of wisdom learned in her journey. Confidence and a can-do attitude is critical to success in Jennefer's view, and she encourages women to walk into a room like they own it -- faking confidence if need be. Jennefer's interview will encourage you to "go forth and conquer" and support other women as you do.
In this episode, we talk about Jennefer's book, entrepreneurship, quitting her job to found The Boreland Group, how she saved her business during the recession, how she took what she learned in her previous jobs and applied it to her own company, how she feels about failure and fear, the importance of being confident, and saying yes to opportunities even when you don't know exactly how you'll do something.
"Sometimes the road is filled with crooked turns. Be amenable to the bend in your road and make sure you're open to following it...keep moving forward."
"Don't allow what you may think is a roadblock to stop you. Walk around it. Keep going. You definitely have the abilities to climb over that obstacle."
In this episode, you'll learn:
"For me there's no choice. You have to succeed and you have to have confidence...walk into a room like you own it. Tap that confidence and even if you have to fake it, fake it because you can do it...you have it, you can do it, and if you don't know how to do it figure out how to do it and move forth and conquer."
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