Ep. 39: Shannon Lorraine Reinvents PR and Branding for Fashion and Lifestyle Brands
"Blind passion got me in it and the work I do with my clients keeps me in it."
When asked what gave her the courage to start her own company at the young age of 27, Shannon Lorraine answered "blind passion" and "foolishness." Although she may not have known how hard entrepreneurship would be, her company Foundfuture has been going strong for more than ten years now, with Shannon finding the answers along the way. Listen for Shannon's story of creating her own destiny, reinventing existing PR/branding models to a more connected, full-service approach, and finding the time to be hands-on at her daughter's school amidst it all.
"It's really easy to be busy and think that you're being effective and wear it as a badge of pride. When really, busy is really not a badge of pride. It doesn't prove that you're good at your job because you sent in an email at 3 AM or you respond to your clients right away. It can almost make you ineffective."
What you'll learn:
"As hard as it is owning your own business, the trade-off of being able to spend time with my daughter is huge."
Learn the business side of business; how to do projections and not just focus on the creative side.
Calming your mind can help you reach the best ideas.
Being busy is not a badge of pride and won’t help you come up with the best ideas.
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