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Ep. 77: Women You Should Know with Cynthia Hornig and Jennifer Jones

"You don't get what you don't ask for...What's the worst that can happen? All you're going to get is a no. But if you don't ask for what you want there's no chance you're going to get what you want. So take the risk. Throw the dice, and see what happens."

In this episode, listen to the story of how pioneers Jennifer Jones and Cynthia Hornig took the leap to found Women You Should Know and change the conversation around women. From how to ask for what you want to how to overcome the impostor syndrome, listen for lessons Jennifer and Cynthia learned in their nearly 18-year long partnership and three entrepreneurial endeavors. Jennifer and Cynthia share that their frustration with how women were being talked to – only about beauty, fashion and kids -- spurred them to open up the conversation to reflect women’s many dimensions. Jennifer and Cynthia also talk about their highly anticipated sister brand, Women You Should Fund, a crowdfunding platform built to help women and women-led teams make their products, projects, and ventures a reality.

"Being entrepreneurs, it is up-down because you are not only doing the work that goes into the business but you are running the business."

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"That's really what it comes down to. Just keep doing your thing...just keep doing what you're doing."